Would You Want To Read A Novel In Less Than 2 Hours?

Image via theguardian.com

Image via theguardian.com

A Boston-based software developer recently released an app that could help you become a much faster reader, to the point that you can process as much as 500 words per minute.

What they did was create a line of wearable technology in conjunction with Samsung which is designed to place words in a fixed location called the Optimal Recognition Point. What this means is they flash the words so that you don’t read them by moving your eyes (also known as decoding). Instead, you look at one fixed location while the words appear and the letter that represents the ORP is colored in red.

You can give it a shot at different speeds by checking out this link on Elite Daily. But first, let’s discuss the Pros and Cons of this technology.

Pros:

  • If you have a list of books you want to read soon, this type of software could help you get through them.
  • You can process the words so much faster than if you decoded them one at a time.
  • You can easily find the time to get the reading done and still have time for anything else you want to do with your life.

The Cons:

  • Rushing through a novel is not a rewarding experience. You’re supposed to contemplate the message in a good novel rather than speed through it.
  • You may not get the same amount of reading comprehension as you would if you could take your time with the reading.
  • You’ll miss a lot of salient points if you process the words that quickly. Even if you do understand what you are reading, you aren’t given enough time to contemplate the implications of a text.

Perhaps for some texts, it doesn’t quite matter how fast you get through them. Ask anyone who’s read 50 Shades of Gray and they’ll tell you it was not exactly the most in depth novel of all time. You can pretty much skip past most of it and not really miss much.

If and when this rolls out, you might enjoy challenging yourself to a higher reading speed. It might be fun to have news articles made available in this format so that we can get up to speed on what’s happening in the world while we have our morning coffee.

Learn more from Aaron Parkinson by connecting with him on Facebook, Twitter, and Google+.

 

Mobile Technology and Internet Marketing: Taking the Next Steps

How smart is your smart phone? I’m predicting here and now that 2011 is going to be the year of the smart phone, and if you don’t have one or you haven’t figured out how to maximize your mobile potential, you’re going to lag behind. In the months ahead iPhone is going to be available through another provider besides AT&T, proliferating its already widespread popularity on a more reliable network. Android is going to continue to dominate thanks to open source technology that makes it a developer’s dream (and nightmare) when creating apps. And Blackberry is in the game to stay, thanks to its awesome security and popularity in the corporate world. More and more developers are looking for ways to create apps that make your smart phone even smarter – more useful, more efficient, and ultimately, the device you turn to in order to meet your digital needs.

Why does this matter to Internet Marketers? Because being mobile optimized is going to be critical to your ability to remain visible. The next place smart phones are going – and they are headed there very rapidly – is multimedia. Already you can connect your smart phone to the Internet and your social media accounts. You can turn your smart phone into a radio. In the coming months, there will be more applications developed that let you stream video, TV, and other media. As the floodgates open, you’re either going to drown or ride the waves to bigger success by being positioned to leverage the newest and greatest technologies.

Desktop computers are dinosaurs. Laptops no longer function as portable devices but just the sleeker version of the desktop that you sync to occasionally. We travel with iPads, Kindles, and smart phones – and it is these portable technologies upon which marketing strategies need to be built. If you aren’t mobile ready – branded, visible, and capable of accepting mobile payments, yes, but also mobile optimized – you will lose competitive advantage.

There are steps you can be taking now to be mobile optimized, and it all starts with finding a good mobile development firm. Second, you need to make sure you carry your branding and image through everything you do, so that there is a cohesive feel between what consumers see of you on the internet and what they see of you on their mobile devices. Third, you need to start boning up on the capabilities and potential of mobile advertising and marketing, creating ways to be visible in the mobile market. Whether it’s working with your mobile development firm to create low cost apps that provide real value or making sure everything you do can be seen just as easily from mobile devices as it can from a computer, NOW is the time to position yourself for success in the mobile revolution.

Ultimately, what you want to be prepared for is mobile advertising. Like the Google PPC campaigns of the last decade, the new wave of marketing will be through real time bidding (RTB). RTB is going to be the marketing model of the decade, empowering marketers to more efficiently spend their budgets while accurately targeting their market with laser-like accuracy. You can read in detail about RTB here, but suffice it to say that if you’re not ahead of the curve when it comes to mobile technology, you’ll fall behind quickly. RTB is already on the Internet, with the value of each impression being much more valuable than its PPC predecessors. As smart phones get smarter and more multimedia apps are developed, you can bet that Real Time Bidding will become even more valuable as you begin to extend your reach into the hands of consumers, most of whom are beginning to turn to their smart phone for just about everything they do. Don’t get left behind!